![]() Habits: Initiate in the basal ganglia part of the brain. ![]() Find an obvious cue and clearly define the reward (41).Ĭraving: Craving is what powers the habit loop (33) (59). It's the root of how habits form (16).Ĭlaude Hopkins' Rules: Keep the ads simple. Even when alcoholics' brains were changed through surgery, it wasn't enough.Ĭhunking: the process in which the brain converts a sequence of actions into an automatic routine. Stores habits even as the rest of the brain goes to sleep (15). ![]() xviiĪA: Provides a similar, though less invasive, system for inserting new routines into old habit loops.Īwareness Training: Asking patients to describe what triggers their habitual behavior (74).īasal Ganglia: tiny, ancient neurological structure. Theme: Habits can be changed if we understand how they work. ![]() How do decisions become automatic behaviors? Can be accomplished by individuals and/or whole organizations. ![]()
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